Despite the widespread and growing popularity of the streaming music service Pandora, it faces one big obstacle: If you’re offline, you’re out of luck.
But it’s clear that Pandora wants to fix that situation, especially since rivals such as Spotify and Apple Music have ways you can listen offline. Today at the M1 Summit mobile conference in San Francisco, a Pandora executive’s comments suggested that Pandora is seriously considering an offline mode.
The comments came in response to a question posed to several mobile companies on a panel, including Pandora and the mobile sports ticket service Gametime. “It’s something we’re looking at,” said Lisa Sullivan-Cross, vice president of growth marketing at Pandora. “It’s on our minds.”
Asked after the panel for more details, Sullivan-Cross declined to add much. “We know our customers want it,” she told Forbes. “I don’t know if or when.”
The company needs a boost. Competition from the likes of Apple Music and even Alphabet, the holding company for Google, is taking a toll on Pandora. …