What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: , , , , , , , , , | 1 Comment »

What’s Coming on the Internet in 2011 (Or Not)

Posted on January 2, 2011 by robhof

I know I shouldn’t do it–predictions too often are either obvious or wrong–but I can’t help it. If I have to think about what’s coming in 2011, and I do, I might as well inflict those thoughts on the rest of the world. Isn’t that what blogging is all about? Anyway, here’s what I expect [...]

Filed under: advertising, Android, Apple, Chrome OS, display, e-commerce, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, Silicon Valley, social, social games, startups, TV, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

What Happened in 2010–and Didn’t

Posted on December 30, 2010 by robhof

Somehow I persuaded myself a year ago to offer up predictions for what would happen in 2010–and what wouldn’t happen. Now it’s time to take my medicine and see how I fared. What I said would happen: * Merger mania will accelerate in technology, especially acquisitions of smaller firms. OK, so it was a bit [...]

Filed under: advertising, Android, antitrust, Apple, Chrome OS, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, social, Twitter, venture capital, Yahoo, Zynga | Tagged: , , , , , , , , , , , , , , , , , , | Leave a Comment »

Bing-Yahoo May Challenge Google. Just Not Yet.

Posted on October 12, 2010 by robhof

Two days ahead of reporting its third-quarter earnings, Google continues to gain on the combined search engines of Yahoo and Microsoft’s Bing–at least in the amount advertisers are spending on search ads. That’s the conclusion of the latest surveys from two search marketing companies, Efficient Frontier and SearchIgnite. According to Efficient Frontier, Google’s share of [...]

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LIVE at Yahoo’s Product Runway

Posted on September 16, 2010 by robhof

Yahoo’s set to announce a new product strategy shortly at what it’s calling Yahoo Product Runway. I’ll blog the highlights as they come from Blake Irving, EVP and chief products officer ad Raymie Stata, VP and chief technology officer. And we’re underway, with some observations on Yahoo on Irving’s hundredth day here. Things are great, [...]

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LIVE at Google’s Search On Event: Google Instant Debuts

Posted on September 8, 2010 by robhof

Google‘s much-anticipated event promising to chart out the future of search is about to start, and the auditorium at SF MOMA is packed with press. You can view the event on YouTube. Assuming the wireless network holds up, I’ll liveblog the highlights here. And the anticipation is indeed thick. Google Fellow and search honcho Amit [...]

Filed under: Google, Microsoft, search, Yahoo | Tagged: , , , , , , | 3 Comments »

Google to Revamp Search Results, Yet Again

Posted on September 7, 2010 by robhof

Google’s much-teased search event at San Francisco’s Museum of Modern Art gets underway at 9:30 a.m. Pacific Wednesday, and I’ll be there to blog the highlights. (You can also watch it live on Google’s YouTube channel.) Tonight, after checking out the new logo that progressively recovers its usual colors as you type in letters, it sure [...]

Filed under: Google, Microsoft, search, Yahoo | Tagged: , , , , | 4 Comments »

Investors to Yahoo: Growth, Please

Posted on July 20, 2010 by robhof

Can Yahoo grow again? That’s the question that has been dogging the Internet uberportal for years, and its second quarter report won’t change that question. Revenues rose just 2%–not an unexpected showing but disappointing to investors nonetheless. It also doesn’t help that Yahoo actually lowered its revenue expectations for the full year by $70 million, [...]

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LIVE: Google’s Q2 Earnings Come in a Little Low

Posted on July 15, 2010 by robhof

Despite some promising signs of a continued rebound in search advertising, Google reported second-quarter results that met analysts’ revenue expectations but came in lower than they forecast on profits. Shares are down almost 4% in after-hours trading after closing up a fraction in today’s trading. I’ll liveblog the earnings call starting at 1:30 p.m. Pacific. [...]

Filed under: advertising, Android, Apple, Google, Microsoft, search, Yahoo | Tagged: , , , , , , , , | Leave a Comment »

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