Cross-posted from my Forbes.com blog The New Persuaders:
Facebook’s growth is slowing in the U.S.–a lot, according to comScore figures cited in a Wall Street Journal story this morning. The rate at which the number of U.S. users is growing fell to just 5%, down from 24% a little over a year ago.
Clearly the implication of the article is that this is a Bad Thing, and for many online companies, it would be. Not for Facebook, though. Here’s why:
* How could Facebook’s growth, at least in the U.S., not slow down? It now claims 158 million users, nearly three-quarters of everyone who’s on the Internet in the U.S. It’s mathematically impossible to keep up growth rates when there’s almost no one else left to join.
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