Shakeout Coming in Internet TV Boxes

If consumers are likely confused by the raft of devices to bring the Internet and apps to the television, the TV industry isn’t so sure what they will mean for various players, from content providers to cable networks to cable and satellite TV providers. Folks attending the Streaming Media West conference in Los Angeles today got some answers from a panel of TV and device makers.

The gist: There’s a shakeout coming as more and more devices come to market this year and next. While the growth of interest in alternatives or supplements to cable TV may drive sales for the next year or so, the ones that don’t catch on quickly will start dropping like flies. And with Google and Apple putting bucketloads of bucks into their offerings, it seems likely there won’t be room for all the alternatives that already exist, let alone new ones still to come.

On the panel were moderator Andrew Wallenstein, senior editor at PaidContent.org; Dan Kelley, senior director of marketing for D-Link, which worked with Boxee on its over-the-top device to be released on Nov. 10; Jim Funk, VP of business development at Roku; John Griffin, director of connected electronics at Dolby; and John Koller, direct of hardware marketing for Sony Computer Entertainment America. Here in more detail is what they had to say. Continue reading

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