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What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: advertising, Android, Apple, display, Facebook, Google, Google Search, Google TV, Initial public offering, iPhone, Microsoft, mobile, search, social, social games, social networking, startups, targeting, television, Twitter, venture capital, video, wireless, Yahoo, YouTube, Zynga | 1 Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: advertising, display, Facebook, Google, mobile, search, social, targeting, Techcrunch, Yahoo | 1 Comment »

Facebook Ad Chief David Fischer: Making Ads ‘the Best Thing on the Page’

Posted on April 21, 2011 by robhof

In March of last year, just as market watchers Hitwise and comScore reported that Facebook overtook Google as the most visited website for the first time, Facebook also stole one of Google’s top ad executives: David Fischer. The former deputy of Facebook COO Sheryl Sandberg at Google and a onetime editor at U.S. News & World Report, [...]

Filed under: advertising, display, Facebook, social | Tagged: advertising, David Fischer, display, Facebook, search, Sheryl Sandberg, social, social networking, targeting | Leave a Comment »

You Are the Ad: Digging Into Facebook’s Advertising Strategy

Posted on April 19, 2011 by robhof

When I first started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]

Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: advertising, display, Facebook, privacy, search, social, social networking, targeting | Leave a Comment »

What’s Coming on the Internet in 2011 (Or Not)

Posted on January 2, 2011 by robhof

I know I shouldn’t do it–predictions too often are either obvious or wrong–but I can’t help it. If I have to think about what’s coming in 2011, and I do, I might as well inflict those thoughts on the rest of the world. Isn’t that what blogging is all about? Anyway, here’s what I expect [...]

Filed under: advertising, Android, Apple, Chrome OS, display, e-commerce, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, Silicon Valley, social, social games, startups, TV, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | Tagged: advertising, Android, antitrust, Apple, display, Facebook, Google, Google TV, Groupon, Initial public offering, IPO, LinkedIn, search, Silicon Valley, social, social games, social networking, startups, targeting, television, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | 2 Comments »

What Happened in 2010–and Didn’t

Posted on December 30, 2010 by robhof

Somehow I persuaded myself a year ago to offer up predictions for what would happen in 2010–and what wouldn’t happen. Now it’s time to take my medicine and see how I fared. What I said would happen: * Merger mania will accelerate in technology, especially acquisitions of smaller firms. OK, so it was a bit [...]

Filed under: advertising, Android, antitrust, Apple, Chrome OS, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, social, Twitter, venture capital, Yahoo, Zynga | Tagged: advertising, Android, antitrust, Apple, display, Facebook, Google, Google TV, iPhone, real-time, search, social, social networking, targeting, Twitter, venture capital, wireless, Yahoo, Zynga | Leave a Comment »

Another Round of Privacy Changes From Facebook–Can’t It Stop Chasing Twitter?

Posted on December 9, 2009 by robhof

Like millions of other Facebook members today, I was asked by the social utility to check my privacy settings. Changes in these settings had been announced last week by CEO Mark Zuckerberg, but they started rolling out today. Members will be able–actually, are required–to choose whether to share updates, photos, and other items on Facebook [...]

Filed under: advertising, Facebook, Google, Twitter | Tagged: advertising, Facebook, Google, real-time, targeting, Twitter | 2 Comments »

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