What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

LIVE Inside Google Search Event: Search by Image and Voice, and Faster Too

Posted on June 14, 2011 by robhof

Google will shortly provide an “under the hood look at Google Search” for a group of reporters and bloggers in San Francisco. According to the invitation, Google Fellow Amit Singhal, who for a decade has headed the core search ranking team, and others will “share our vision and demo some of our newest technology and features.” [...]

Filed under: advertising, Android, Chrome OS, Facebook, Google, search, social | Tagged: , , , , , , , , , , | 1 Comment »

What’s Google’s Marissa Mayer Up To?

Posted on May 25, 2011 by robhof

We haven’t heard much from Marissa Mayer, one of Google’s highest-profile executives, since she left her longtime job as vice president of search products last October to become vice president of location and local services. Some saw that as a demotion, though it’s clear that Google is putting an especially heavy emphasis on local commerce [...]

Filed under: advertising, e-commerce, Google, local, mobile, search, social | Tagged: , , , , , , | Leave a Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: , , , , , , , , , | 1 Comment »

Beyond the Wow Factor: Why LinkedIn’s IPO Matters

Posted on May 19, 2011 by robhof

It would be easy to take today’s blockbuster initial public offering by business networking service LinkedIn as a sign that the IPO, the fuel for the tech industry’s wealth-creation engine, is back. But one IPO on the first day won’t tell us that. It’s just as easy to dismiss the rocket-ride to well over double [...]

Filed under: advertising, Facebook, LinkedIn, Silicon Valley, social, Twitter, venture capital | Tagged: , , , , , , , | Leave a Comment »

Facebook Ad Chief David Fischer: Making Ads ‘the Best Thing on the Page’

Posted on April 21, 2011 by robhof

In March of last year, just as market watchers Hitwise and comScore reported that Facebook overtook Google as the most visited website for the first time, Facebook also stole one of Google’s top ad executives: David Fischer. The former deputy of Facebook COO Sheryl Sandberg at Google and a onetime editor at U.S. News & World Report, [...]

Filed under: advertising, display, Facebook, social | Tagged: , , , , , , , , | Leave a Comment »

You Are the Ad: Digging Into Facebook’s Advertising Strategy

Posted on April 19, 2011 by robhof

When I first  started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]

Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: , , , , , , , | Leave a Comment »

What’s Coming on the Internet in 2011 (Or Not)

Posted on January 2, 2011 by robhof

I know I shouldn’t do it–predictions too often are either obvious or wrong–but I can’t help it. If I have to think about what’s coming in 2011, and I do, I might as well inflict those thoughts on the rest of the world. Isn’t that what blogging is all about? Anyway, here’s what I expect [...]

Filed under: advertising, Android, Apple, Chrome OS, display, e-commerce, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, Silicon Valley, social, social games, startups, TV, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

What Happened in 2010–and Didn’t

Posted on December 30, 2010 by robhof

Somehow I persuaded myself a year ago to offer up predictions for what would happen in 2010–and what wouldn’t happen. Now it’s time to take my medicine and see how I fared. What I said would happen: * Merger mania will accelerate in technology, especially acquisitions of smaller firms. OK, so it was a bit [...]

Filed under: advertising, Android, antitrust, Apple, Chrome OS, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, social, Twitter, venture capital, Yahoo, Zynga | Tagged: , , , , , , , , , , , , , , , , , , | Leave a Comment »

Facebook’s New Messaging System: All Your Messages Will Belong to Us

Posted on November 15, 2010 by robhof

Facebook is set to announce this morning what many people believe is an email system that might go up against Gmail and other Web mail services. Other folks are not so sure a head-on assault on standard Web mail is a great idea, or even a likely one. In fact, CEO Mark Zuckerberg told Robert [...]

Filed under: Facebook, Google, social | Tagged: , , , , , | 2 Comments »

Next Page »
Follow

Get every new post delivered to your Inbox.

Join 7,126 other followers