Ad Tech Funding Rolls On With $15 Million For Retargeter AdRoll

From my Forbes.com blog The New Persuaders:

You know those ads that seem to follow you around the Web after you visited the advertiser’s site? That’s retargeting, a method of pitching people online that many marketers consider one of the most effective ad targeting methods.

AdRoll, one of the biggest companies doing retargeting, just got a new slug of funding to help it expand, including a deal to participate in Facebook’s new ad exchange. Foundation Capital, along with previous backers Merus Capital and Accel Partners, ponied up $15 million in a new round announced today. …

Read the complete post at The New Persuaders.

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