When I first started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]
Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: advertising, display, Facebook, privacy, search, social, social networking, targeting | Leave a Comment »
