Why Do Obama Supporters Appear In Facebook Ads As Romney Fans?

From my Forbes.com blog The New Persuaders:

Recently, I’ve been seeing a Sponsored Story ad on Facebook pages indicating that several friends “like” Republican presidential candidate Mitt Romney. No surprise there. Sponsored Stories are those personalized ads the social network allows advertisers to run that show friends have “liked” a brand, and they’re increasingly common as Facebook doubles down on social advertising.

But what on Earth was the name of a friend, who I know is a vocal Obama supporter, doing on a Romney ad? The answer raises questions about how effective, or at least how accurate, these ads are–not necessarily due to a particular fault by Facebook but thanks to the byzantine rules and privacy features that have developed over years of user outrage and resulting Facebook accommodations.

Anyway, I asked my friend if he knew he was shilling for Romney. His response:

“Lol…..I liked him so I could see his FB feed. You should read my comments.” [Hint: They’re not complimentary.]

To be clear, you can see Romney’s posts on his page without “liking” him, but to see them in your own news feed, you need to “like” him. And once you do, like it or not, you become potential fodder for an ad that will appear to your friends.

Another friend of a friend who’s an Obama supporter also was surprised to see his name on a Romney ad. He told his friend:

“I never liked his page. I commented on one of their crazy lies.. gave them a serious piece of my mind ya know!!!!! All kinds of people have been telling me why do u like Mitt???? I’m pissed!!!” …

Read the complete post at The New Persuaders.

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Exec Survey: Obama Will Win, Tech Economy Will Lose

US President Barack Obama and Republican challenger Mitt Romney following their first debate. (Photo: AFP/Getty Images via @daylife)

A new survey shows a large majority of technology leaders thinks President Obama will win re-election. But by a somewhat smaller but still large margin, they think Republican challenger Mitt Romney would be better for the technology economy.

Those are the chief results of a survey conducted recently and released today by the law firm DLA Piper at its technology summit today in Menlo Park, Calif. They may not be particularly surprising, but the margin by which the tech executives assume another four years of Obama is likely seems striking–especially with Romney possibly gaining support in Silicon Valley.

Even as they believe Romney would be better for their businesses, their widespread assumption of an Obama victory suggests they’re opting not to engage in wishful thinking. (To be clear, however, there could be some selection bias, since only 220 executives out of 5,000 who were sent the survey responded.)

But the clear majority do wish Romney would pull off a come-from-behind victory. Some 60% said they’re skeptical that a second Obama administration would be positive for the technology business. That’s a complete reverse of their feelings four years ago, when 60% thought Obama would be better for tech than Republican John McCain. However, a separate question about whether executives agreed with the statement that Obama would be positive for the tech industry revealed that 42% did, while 21% were neutral. …

Read the complete survey results at The New Persuaders.

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