From my Forbes.com blog The New Persuaders:
When Apple’s iPad mini debuted on Oct. 23, reviews were generally positive but a bit muted: What, no Retina display? And why is it so expensive?
But now, after a week or two of playing with it, some of the most prominent reviewers of Apple gear are never going back. Never going back, that is, to their bigger iPads.
From SplatF’s Dan Frommer:
My take after spending a bunch of the weekend with the iPad mini: This is the real iPad… The best thing about the iPad mini is its weight — it’s almost effortless to use, and that’s a big difference. … I feel more confident holding the iPad mini, which means I’m more likely to use it in more places — the whole point of an iPad.
From The Verge’s Joshua Topolsky:
There’s no tablet in this size range that’s as beautifully constructed, works as flawlessly, or has such an incredible software selection. … The iPad mini hasn’t wrapped up the “cheapest tablet” market by any stretch of the imagination. But the “best small tablet” market? Consider it captured.
From Daring Fireball’s John Gruber:
If the Mini had a retina display, I’d switch from the iPad 3 in a heartbeat. As it stands, I’m going to switch anyway. Going non-retina is a particularly bitter pill for me, but I like the iPad Mini’s size and weight so much that I’m going to swallow it.
From The Wirecutter’s Seamus Bellamy and Brian Lam:
The iPad mini is the best tablet to get and lets be honest, it’s way better than the full sized iPad for nearly everyone. I’d even go so far as to say that the full sized iPad is plain obscene after using the mini. … This isn’t just jive talk. I put my iPad on ebay (pls. bid but not too high because you should really buy a mini) and ordered a fully loaded iPad mini for myself.
I understand their attitudes completely. I don’t own an iPad (yet), but I have checked out both pretty extensively. I also have been trying out both Samsung’s full-size Galaxy tablet and Google’s Nexus 7 seven-inch tablet for several months. They’re not as slick as the iPads, but they suffice to provide a sense of the difference between the two models.
And the difference in user experience is huge, even more than you’d think from the difference in weight and size. Once I started using the Nexus 7, I virtually stopped using the Galaxy, largely because the Nexus 7 is so much easier to use. It’s easier to hold in one hand and way easier to transport without fear of dropping it. It slips into a laptop bag or even a jacket pocket easily enough that you don’t have to think twice about taking it outside the house. The iPad mini will enjoy all those advantages as well.
Taken together, the experts’ and my experiences with the smaller tablets makes me wonder if the full-sized iPads will soon be extinct. OK, not extinct but perhaps an endangered species. Already, it appears, they’re headed for eBay.
Honestly, I don’t believe people will completely stop buying the larger iPads. One look at that gorgeous Retina display, and it’s all over for no small number of people. Plus, watching videos on anything but your chest in bed is a bit cramped on a smaller tablet. And full-sized iPads, already increasingly replacements for laptop personal computers, likely will continue to benefit from that switch.
But it’s considerably less cramped on the iPad mini thanks to its larger display area compared with seven-inch rivals. And when Apple comes out with an iPad mini with a Retina display? Could be lights out for the bigger iPads.
Apple seems smart enough to figure out how to make plenty of money on, well, whatever it produces, so I’m sure it will make a lot of money on iPad minis. And even if the iPad mini cannibalizes the full-size iPads to some extent, it’s better for Apple to do the cannibalizing rather than watch rivals simply take the business away.
But a lower price is a lower price. So it will be interesting to see if that lower price on iPad minis will prompt enough more people to go for an Apple tablet to make up for any lost sales of much more expensive big iPads. Given bearish investors lately, not to mention people wondering if the company has peaked, Apple had better hope so.
Filed under: Android, Apple, consumer electronics, Google, iPad, mobile, tablets | Tagged: Android, Apple, Google, IPad, mobile, tablets | 1 Comment »