Posted on November 10, 2010 by robhof
Hulu is at the center of much of the controversy over how television will fare in the Internet age. The joint venture of NBC, ABC, Fox, and others offers one of the most complete collections of online TV content on demand. But it has blocked some key services such as Google TV. It also has announced a subscription service, Hulu Plus, for $10 a month–again, though, not yet available on a lot of the so-called over-the-top TV devices.
So I’m liveblogging (at times paraphrasing) CEO Jason Kilar‘s talk at NewTeeVee Live in San Francisco.
You should be able to watch Speed Racer when it’s convenient to you. You should be able to view advertising that is relevant to you.
So what’s the future of TV going to be like? It’s going to be a number of different things. Consumers will be able to watch what they want to watch, when they want to watch, wherever they want to watch. Most content will be delivered over the Internet eventually. This will be disruptive.
Filed under: advertising, TV | Tagged: advertising, Hulu, television | 3 Comments »
Posted on November 3, 2010 by robhof
It’s the topic du decennie for the television industry: How many people are cutting the cable cord and getting their TV and movie fix from Netflix, Amazon Video On Demand, and other services on new TV add-on boxes such as Apple TV, Roku, and the like, or from other less savory sources? I explored the topic a bit a few days ago, since I’m taking a close look at where television is headed.
This morning, a panel of TV luminaries offered their take at the Streaming Media West conference in Los Angeles. On the panel, entitled Cutting the Cord on TV: Will Online Video Really Lead to Cable’s Demise?, were moderator Jonathan Hurd, director of research firm Altman, Vilandrie & Co.; Bruce Eisen, BP of online content development and strategy for Dish Network; Greg Kampanis, senior VP of content strategy and operations for South Park Digital Studios; and John Paul, executive VP of products for Sling Media.
Hurd said those viewing TV episodes on the Internet daily is still small at 15%, but that’s more than double a year ago. “Cord-cutting, if it’s happening, is relatively small,” he says–about 2% to 4% depending on age group. But the firm asked its survey group if they’ve seriously considered dropping subscription TV services. Most said not, but those aged 18-24 are much more willing–about 25% of them.
Filed under: Apple, Google, TV | Tagged: Apple, Google, Hulu, Netflix, Streaming Media West, television | Leave a comment »