What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

LIVE Inside Google Search Event: Search by Image and Voice, and Faster Too

Posted on June 14, 2011 by robhof

Google will shortly provide an “under the hood look at Google Search” for a group of reporters and bloggers in San Francisco. According to the invitation, Google Fellow Amit Singhal, who for a decade has headed the core search ranking team, and others will “share our vision and demo some of our newest technology and features.” [...]

Filed under: advertising, Android, Chrome OS, Facebook, Google, search, social | Tagged: , , , , , , , , , , | 1 Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: , , , , , , , , , | 1 Comment »

Do@ Aims to Disrupt Mobile Search–Including Google

Posted on May 23, 2011 by robhof

It’s ironic, or maybe apropos, that you can’t find anything about the new mobile search application Do@ by Googling it. Google doesn’t track the @ symbol at all. But the Israeli company (pronounced “do-at”), which launched its free iPhone app today at TechCrunch Disrupt in New York, is looking to do a number on Google. [...]

Filed under: Apple, Facebook, Google, mobile, search, startups | Tagged: , , , , , , , , , , | 2 Comments »

Facebook Ad Chief David Fischer: Making Ads ‘the Best Thing on the Page’

Posted on April 21, 2011 by robhof

In March of last year, just as market watchers Hitwise and comScore reported that Facebook overtook Google as the most visited website for the first time, Facebook also stole one of Google’s top ad executives: David Fischer. The former deputy of Facebook COO Sheryl Sandberg at Google and a onetime editor at U.S. News & World Report, [...]

Filed under: advertising, display, Facebook, social | Tagged: , , , , , , , , | Leave a Comment »

Pres. Obama Live at Facebook Town Hall Meeting

Posted on April 20, 2011 by robhof

President Obama is about to start his town hall meeting at Facebook headquarters in Palo Alto, as thousands of Facebook members watch it live online. I wasn’t able to attend live, but I’ll join the online throng to hear what he has to say to his interviewers, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg, [...]

Filed under: Facebook, social | Tagged: , , , | Leave a Comment »

You Are the Ad: Digging Into Facebook’s Advertising Strategy

Posted on April 19, 2011 by robhof

When I first  started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]

Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: , , , , , , , | Leave a Comment »

Surprise: Google Cofounder Larry Page Takes Over As CEO

Posted on January 20, 2011 by robhof

It was no secret that Google cofounder Larry Page hankered to be CEO at some point. (I should say, again–he was the founding CEO–but it always seemed from what I heard that he wanted another shot at the appropriate time.) Today, he got his wish, as Google just announced that he will take over from [...]

Filed under: advertising, antitrust, Facebook, Google, search, Twitter | Tagged: , , , , , , | Leave a Comment »

What’s Coming on the Internet in 2011 (Or Not)

Posted on January 2, 2011 by robhof

I know I shouldn’t do it–predictions too often are either obvious or wrong–but I can’t help it. If I have to think about what’s coming in 2011, and I do, I might as well inflict those thoughts on the rest of the world. Isn’t that what blogging is all about? Anyway, here’s what I expect [...]

Filed under: advertising, Android, Apple, Chrome OS, display, e-commerce, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, Silicon Valley, social, social games, startups, TV, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

What Happened in 2010–and Didn’t

Posted on December 30, 2010 by robhof

Somehow I persuaded myself a year ago to offer up predictions for what would happen in 2010–and what wouldn’t happen. Now it’s time to take my medicine and see how I fared. What I said would happen: * Merger mania will accelerate in technology, especially acquisitions of smaller firms. OK, so it was a bit [...]

Filed under: advertising, Android, antitrust, Apple, Chrome OS, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, social, Twitter, venture capital, Yahoo, Zynga | Tagged: , , , , , , , , , , , , , , , , , , | Leave a Comment »

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