What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: , , , , , , , , , | 1 Comment »

AOL CEO Tim Armstrong at TechCrunch Disrupt: Content Still Rules (and Will Make Money. Eventually)

Posted on May 23, 2011 by robhof

Long an apparent candidate for permanent obscurity after its ill-fated merger with Time Warner, the now-independent AOL has been getting more interesting lately. That’s thanks to its high-profile acquisitions of prominent online brands such as TechCrunch and Huffington Post as well as some interesting services such as About.me. So I’m tuning into the livestream of CEO Tim Armstrong‘s [...]

Filed under: advertising, AOL, display | Tagged: , , , , | Leave a Comment »

Facebook Ad Chief David Fischer: Making Ads ‘the Best Thing on the Page’

Posted on April 21, 2011 by robhof

In March of last year, just as market watchers Hitwise and comScore reported that Facebook overtook Google as the most visited website for the first time, Facebook also stole one of Google’s top ad executives: David Fischer. The former deputy of Facebook COO Sheryl Sandberg at Google and a onetime editor at U.S. News & World Report, [...]

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You Are the Ad: Digging Into Facebook’s Advertising Strategy

Posted on April 19, 2011 by robhof

When I first  started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]

Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: , , , , , , , | Leave a Comment »

What’s Coming on the Internet in 2011 (Or Not)

Posted on January 2, 2011 by robhof

I know I shouldn’t do it–predictions too often are either obvious or wrong–but I can’t help it. If I have to think about what’s coming in 2011, and I do, I might as well inflict those thoughts on the rest of the world. Isn’t that what blogging is all about? Anyway, here’s what I expect [...]

Filed under: advertising, Android, Apple, Chrome OS, display, e-commerce, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, Silicon Valley, social, social games, startups, TV, Twitter, venture capital, video, virtual goods, wireless, Yahoo, YouTube, Zynga | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

What Happened in 2010–and Didn’t

Posted on December 30, 2010 by robhof

Somehow I persuaded myself a year ago to offer up predictions for what would happen in 2010–and what wouldn’t happen. Now it’s time to take my medicine and see how I fared. What I said would happen: * Merger mania will accelerate in technology, especially acquisitions of smaller firms. OK, so it was a bit [...]

Filed under: advertising, Android, antitrust, Apple, Chrome OS, Facebook, Google, Google TV, Groupon, iPhone, mobile, search, social, Twitter, venture capital, Yahoo, Zynga | Tagged: , , , , , , , , , , , , , , , , , , | Leave a Comment »

Bing-Yahoo May Challenge Google. Just Not Yet.

Posted on October 12, 2010 by robhof

Two days ahead of reporting its third-quarter earnings, Google continues to gain on the combined search engines of Yahoo and Microsoft’s Bing–at least in the amount advertisers are spending on search ads. That’s the conclusion of the latest surveys from two search marketing companies, Efficient Frontier and SearchIgnite. According to Efficient Frontier, Google’s share of [...]

Filed under: advertising, display, Facebook, Google, Microsoft, search, Yahoo | Tagged: , , , , , , , , | Leave a Comment »

LIVE at Yahoo’s Product Runway

Posted on September 16, 2010 by robhof

Yahoo’s set to announce a new product strategy shortly at what it’s calling Yahoo Product Runway. I’ll blog the highlights as they come from Blake Irving, EVP and chief products officer ad Raymie Stata, VP and chief technology officer. And we’re underway, with some observations on Yahoo on Irving’s hundredth day here. Things are great, [...]

Filed under: advertising, display, Facebook, Google, Microsoft, search, social, Twitter, Yahoo | Tagged: , , , , , , , , , | Leave a Comment »

LIVE: Google’s Q2 Earnings Come in a Little Low

Posted on July 15, 2010 by robhof

Despite some promising signs of a continued rebound in search advertising, Google reported second-quarter results that met analysts’ revenue expectations but came in lower than they forecast on profits. Shares are down almost 4% in after-hours trading after closing up a fraction in today’s trading. I’ll liveblog the earnings call starting at 1:30 p.m. Pacific. [...]

Filed under: advertising, Android, Apple, Google, Microsoft, search, Yahoo | Tagged: , , , , , , , , | Leave a Comment »

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