Why Google TV Wasn’t a Hit–and Why It’s Too Early to Write It Off

After a spate of mostly poor-to-middling reviews, Google TV products due out at the important Consumer Electronics Show in early January have been delayed, according to the New York Times. Although Samsung and Vizio apparently will show new Google TV products–in Vizio’s case, privately–Toshiba, Sharp, and LG Electronics apparently have delayed plans to introduce Google TV products after the search giant asked them to hold off. To date, only Sony, with a line of Google TVs and Blu-ray player, and Logitech, with an add-on Google TV settop box, have had products with the software embedded in it. Google TV lets people reach Web sites on their TVs, even while regular TV is playing.

But while some reviews have praised Google TV’s ambition, most have said it falls too far short of what TV viewers want in their living rooms. And they’re mostly right today. The Logitech box, called the Revue, comes with a PC keyboard that some people may find awkward to use on the couch, and the user interface isn’t as clean as it should be. Worse, TV broadcasters, fearful that too many people might prefer to watch episodes on demand on their Websites instead of on their TVs where they’re exposed to much more lucrative advertising, have blocked Google TV users from viewing most of their Web videos. Add the relatively steep price for Google TV products, which starts at $300 for the Revue, and it’s tough to see how these products would fly off the retail shelves.

For all that, it’s way too early to count Google TV as another of Google’s many failed product experiments. Here’s why:

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