What’s Coming in Internet Advertising: 12 Predictions for 2012

Posted on January 10, 2012 by robhof

I did my annual predictions first on my Forbes blog, The New Persuaders, since they’re focused largely on the Internet media and advertising I cover there. On that blog, they’re done as separate posts, but I wanted to gather them up in one place here, as I’ve done in previous years. So here’s what I [...]

Filed under: advertising, Android, angel investing, Apple, display, Facebook, Google, Google TV, iPhone, Microsoft, mobile, search, social, social games, startups, TV, Twitter, venture capital, video, wireless, Yahoo | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

LIVE Inside Google Search Event: Search by Image and Voice, and Faster Too

Posted on June 14, 2011 by robhof

Google will shortly provide an “under the hood look at Google Search” for a group of reporters and bloggers in San Francisco. According to the invitation, Google Fellow Amit Singhal, who for a decade has headed the core search ranking team, and others will “share our vision and demo some of our newest technology and features.” [...]

Filed under: advertising, Android, Chrome OS, Facebook, Google, search, social | Tagged: , , , , , , , , , , | 1 Comment »

Reed Hastings at D9 Conference: Netflix Will Remain Complement, Not Competitor, to Cable

Posted on June 1, 2011 by robhof

Netflix has had an incredible run at transforming television, so I’m always interested in what CEO Reed Hastings has to say. This morning, AllThingsD‘s Kara Swisher is interviewing him at the D9 conference in Southern California. I’m not attending, but AllThingsD is doing a livestream of a few sessions, including Hastings. Here’s what he had [...]

Filed under: advertising, Netflix, TV | Tagged: , , , , , | 1 Comment »

What’s Google’s Marissa Mayer Up To?

Posted on May 25, 2011 by robhof

We haven’t heard much from Marissa Mayer, one of Google’s highest-profile executives, since she left her longtime job as vice president of search products last October to become vice president of location and local services. Some saw that as a demotion, though it’s clear that Google is putting an especially heavy emphasis on local commerce [...]

Filed under: advertising, e-commerce, Google, local, mobile, search, social | Tagged: , , , , , , | Leave a Comment »

Online to Offline: How Mobile Payments Will Shake Up Real-World Commerce

Posted on May 25, 2011 by robhof

With Google queuing up the debut of its mobile payments system on Thursday and Square announcing plans to replace the cash register and the wallet in one fell swoop, there’s a lot of interest in the use of cell phones to pay for things in the physical world. This morning, we’re hearing a bit more [...]

Filed under: advertising, e-commerce, Google, iPhone, mobile, payments, wireless | Tagged: , , , , , , | Leave a Comment »

How Social and Mobile Will Disrupt Online Advertising

Posted on May 24, 2011 by robhof

It’s no secret that online display advertising is going through huge changes, thanks largely to the fact that banner ads have never worked very well. Everyone from Google to Facebook to Twitter to a gazillion ad technology startups is trying to figure out something that will work as remotely well as search ads. So I’m [...]

Filed under: advertising, display, Facebook, Google, mobile, search, social, Yahoo | Tagged: , , , , , , , , , | 1 Comment »

AOL CEO Tim Armstrong at TechCrunch Disrupt: Content Still Rules (and Will Make Money. Eventually)

Posted on May 23, 2011 by robhof

Long an apparent candidate for permanent obscurity after its ill-fated merger with Time Warner, the now-independent AOL has been getting more interesting lately. That’s thanks to its high-profile acquisitions of prominent online brands such as TechCrunch and Huffington Post as well as some interesting services such as About.me. So I’m tuning into the livestream of CEO Tim Armstrong‘s [...]

Filed under: advertising, AOL, display | Tagged: , , , , | Leave a Comment »

Beyond the Wow Factor: Why LinkedIn’s IPO Matters

Posted on May 19, 2011 by robhof

It would be easy to take today’s blockbuster initial public offering by business networking service LinkedIn as a sign that the IPO, the fuel for the tech industry’s wealth-creation engine, is back. But one IPO on the first day won’t tell us that. It’s just as easy to dismiss the rocket-ride to well over double [...]

Filed under: advertising, Facebook, LinkedIn, Silicon Valley, social, Twitter, venture capital | Tagged: , , , , , , , | Leave a Comment »

Facebook Ad Chief David Fischer: Making Ads ‘the Best Thing on the Page’

Posted on April 21, 2011 by robhof

In March of last year, just as market watchers Hitwise and comScore reported that Facebook overtook Google as the most visited website for the first time, Facebook also stole one of Google’s top ad executives: David Fischer. The former deputy of Facebook COO Sheryl Sandberg at Google and a onetime editor at U.S. News & World Report, [...]

Filed under: advertising, display, Facebook, social | Tagged: , , , , , , , , | Leave a Comment »

You Are the Ad: Digging Into Facebook’s Advertising Strategy

Posted on April 19, 2011 by robhof

When I first  started closely at Facebook’s booming advertising business for an article that just appeared in MIT’s Technology Review, I was soon struck by an apparent disconnect. The social networking juggernaut clearly is gunning for big brand advertisers, hoping they will view its 600 million-plus audience as the next big ad opportunity beyond television. [...]

Filed under: advertising, display, e-commerce, Facebook, search, social | Tagged: , , , , , , , | Leave a Comment »

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