Cross-posted from my Forbes.com blog The New Persuaders:
Stung by claims in recent weeks that its advertising doesn’t work, Facebook is pouring on the public relations to insist that in fact, ads work just fine on the site. But while some of the claims of critics rest on shaky evidence, many questions about Facebook’s value as an advertising medium remain among the brands that constitute the bulk of all advertising online and off.
This coming week, Facebook will try to counter the negativity with new research to be revealed at the venerable Advertising Research Foundation‘s geeky but influential Audience Measurement 7.0 conference. When people speak here, marketers listen.
Facebook’s own paper, to be presented Monday, will make the case that not only do Facebook ads work, but they work on the same principles of marketing that have been honed for decades in other media. In other words: Just do what you’ve been doing, guys, and Facebook ads will deliver.
Filed under: advertising, display, e-commerce, Facebook, social | Tagged: advertising, Advertising Research Foundation, ComScore, display, Facebook, social, social networking, targeting | Leave a Comment »