From my Forbes.com blog The New Persuaders:
In a case that some people thought echoed the Justice Department’s landmark antitrust lawsuit against Microsoft in the 1990s, the Federal Trade Commission today announced it has closed its case against search giant Google. The upshot: Google essentially got off scot-free on the key issue of its search practices.
The deal concludes that the key issue that would have potentially rewritten how Google does search–whether the company engaged in unfair competitive practices with its industry-leading search engine–was not sufficient to require Google to make any changes, let alone pay any fine. Instead, it requires the company to take only voluntary measures that likely won’t have a significant impact on Google’s business. From Google’s own blog post on the deal:
- More choice for websites: Websites can already opt out of Google Search, and they can now remove content (for example reviews) from specialized search results pages, such as local, travel and shopping;
- More ad campaign control: Advertisers can already export their ad campaigns from Google AdWords. They will now be able to mix and copy ad campaign data within third-party services that use our AdWords API.
In a somewhat more significant part of the deal, Google also agreed to make its standards-essential patents available on so-called fair, reasonable, and non-discriminatory terms without using injunctions to block their use by rivals.
Again, from Google:
In addition, we’ve agreed with the FTC that we will seek to resolve standard-essential patent disputes through a neutral third party before seeking injunctions. This agreement establishes clear rules of the road for standards essential patents going forward.
Here’s more from the FTC release: …