Google’s Android Crushes Apple’s iOS In Smartphone Shipments–But Does It Matter?

Source: IDC

From my Forbes.com blog The New Persuaders:

Just four years after its debut, Google’s Android mobile operating software now claims 75% of mobile units shipped, according to a new report from market researcher IDC.

In the third quarter, according to IDC, some 136 million Android handsets shipped, almost double the 71 million shipped in last year’s third quarter. Devices using Apple’s iOS grew by a far lower 57%, to 26.9 million handsets, for a surprisingly low 15% market share. Don’t even ask about Blackberry or Windows Mobile. It’s a two-horse race for now.

Some folks wonder if this trend is heading toward a rerun of the Windows PC vs. the Mac. Maybe, and it’s got to be something that worries Apple CEO Tim Cook, who hardly wants to be the guy who let the mobile revolution get away.

But in the short to medium-term, it’s doubtful this is a killer for Apple. Why?

For one, Apple’s share was probably especially low in the last quarter because the eagerly awaited iPhone 5 didn’t ship until September, very late in the quarter. Add in new iPad models just introduced, in a holiday quarter when Apple devices are probably still the gift people would prefer to give over Android gadgets, and it’s hard to imagine that Apple won’t see some rebound in the fourth quarter. …

Read the complete post at The New Persuaders.

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