From my Forbes.com blog The New Persuaders:
That’s the highest growth rate of any ad medium. Radio, a bit surprisingly, came in next at 7.9%. Television grew 2.9%, but it still commands almost 62% of all ad dollars to the Net’s 2.6%. (While the latter seems quite small, it’s only display advertising, not search. Why Nielsen leaves out the largest online ad format, I’m not sure.
Magazines were the only loser, falling 1.4%. Overall, ad spending grew 3.1% worldwide, to $128 billion in the first quarter, but in North America, the uptick was only 2.1%–there’s that economy.
Those figures from Nielsen’s quarterly Global AdView Pulse report mask much bigger increases in some overseas markets. Latin America saw a 31.8% jump in Internet ad spending from a year ago, the Middle East and Africa 35.2%.
And those increases weren’t just online. TV ad spending in the Middle East and Africa jumped 33.8%.
The Asia-Pacific region, however, saw a noticeable cooling to 1.7% thanks the slowing Chinese economy.