From my Forbes.com blog The New Persuaders:
More and more brands are staking their claims on Google’s social network, signaling that Google+ is becoming a social marketing staple along with Facebook and Twitter. But they still have far fewer fans and followers than on the two leading networks.
The latest reading on Google’s biggest bet in years comes from BrightEdge, a search engine optimization firm for large brands. According to the company’s new SocialShare Report, three-quarters of the top 100 brands now have Google+ pages, including new arrivals Visa, Hermes, and Wells Fargo. That’s approaching the brand participation on Facebook, at 90%, and Twitter, at 80%.
The number of people following the top 100 brands grew 54% in the last two months, the report said, reaching 12.2 million. That’s far lower than the 150% growth from February through May, but probably not too surprising given the absolute size.
The problem with slower growth, though, is that there are still way fewer followers of most of the top brands on Google+ vs. Facebook and Twitter. …