From my Forbes.com blog The New Persuaders:
One of the first questions about Project Glass, the augmented-reality glasses that Google debuted in fine style this week with a skydiving stunt in San Francisco, was whether we’d see ads plastered on the tiny screen in front of our faces.
Google co-founder Sergey Brin, who has been championed this project to create a new kind of wearable computer, couldn’t have made his intentions clearer: No plans for ads. That’s despite the helpful video above that one wag created to show Google just how ads might work on Glass.
But make no mistake: While I think that, like the driverless car, Project Glass is cool and groundbreaking enough that Brin and the company for now simply want to see where it goes, Google’s advertising business could be a big beneficiary. And maybe not too long after they hit the streets next year for software developers and the year after that for consumers. Here’s how:
* Google will now know what you’re likely to want next–right here, right now. Already, smartphones are providing Google and others the ability to know where you are and serve you ads from nearby businesses. But potentially with Glass devices, Google will also be able to see and analyze not just where you are but what you’re looking at. …
Filed under: advertising, e-commerce, Google, local, mobile, search Tagged: | advertising, augmented reality, Google, Google Search, innovation, Larry Page, mobile, Project Glass, search, Sergey Brin, targeting