What Madison Avenue Needs to Know About Mobile Advertising

Cross-posted from my Forbes.com blog The New Persuaders:

Still struggling to figure out how to participate in Facebook and the rest of the social Web, marketers now face a brand-new set of challenges and opportunities to their established way of doing business: mobile advertising. As more people abandon their personal computers to do everything on their iPhones and iPads, advertisers need to figure out how they can continue to reach them on a tiny screen, often in the social context of Facebook and other social networks people use on their mobile devices.

A group of mobile and advertising startups took a crack today at educating the marketers and agencies they want to sell to during a panel at AlwaysOn’s OnMobile conference in Redwood City, Calif. On the panel are host Bill Cleary, founder of Cleary & Partners; Ragnar Kruse, CEO of Smaato, which represents 50,000 mobile publishers on ad networks; Lucy Jacobs, COO of Facebook ad firm Spruce Media; Are Traasdahl, founder and CEO of Tapad, which offers cross-platform ads; and Lon Otremba, CEO of mobile social gaming platform Tylted. Here’s what they had to tell Madison Avenue folks about how they can tap into the emerging mobile opportunities:

Q: How do you deal with the cynicism of Madison Avenue about Facebook and mobile?

Otremba: It’s the same scenario we saw when the Web came around. There’s as much fear as anything. They know their clients are going to beat the hell out of them if they don’t figure it out soon.

Read the rest of the post at The New Persuaders.

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