7 Reasons Facebook’s Slowing User Growth Doesn’t Matter

Cross-posted from my Forbes.com blog The New Persuaders:

Facebook’s growth is slowing in the U.S.–a lot, according to comScore figures cited in a Wall Street Journal story this morning. The rate at which the number of U.S. users is growing fell to just 5%, down from 24% a little over a year ago.

Clearly the implication of the article is that this is a Bad Thing, and for many online companies, it would be. Not for Facebook, though. Here’s why:

* How could Facebook’s growth, at least in the U.S., not slow down? It now claims 158 million users, nearly three-quarters of everyone who’s on the Internet in the U.S. It’s mathematically impossible to keep up growth rates when there’s almost no one else left to join.

Read the complete post at The New Persuaders.

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